Quell’inafferrabile consumatore verde

That elusive green consumer

People say they want environmentally friendly products, but they tend not to buy them. Here's how to remedy this by using smart marketing tools. We publish the study by Katherine White, lecturer and academic director of the Dillon Center for Business Ethics.
Andrea Stocchetti (Ca’ Foscari): «Auto elettriche? Il vero obiettivo è meno veicoli in città»

Andrea Stocchetti (Ca 'Foscari): «Electric cars? The real goal is fewer vehicles in the city "

How to accelerate the change towards sustainability that is economic, environmental and social at the same time? From the role of public administrations to integrated urban planning, from participatory projects to new professional figures such as the mobility manager and the mobility mediator. We discussed it with Andrea Stocchetti, associate professor of Business management & Competitive Analysis and teacher of the Master Mobility Innovation & Management of Ca 'Foscari Challenge School.