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L’impatto dell’IA generativa sul lavoro creativo

L'"economia dei creativi" è attualmente valutata in circa 14 miliardi di dollari all'anno. Grazie ai nuovi canali digitali, scrittori, podcaster, artisti e musicisti indipendenti possono entrare direttamente in contatto con il pubblico per guadagnare da soli.

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Quali regole per l’intelligenza artificiale

Secondo molti esperti, l'umanità è di fronte alla più grande rivoluzione scientifica dopo quella industriale, una rivoluzione che sta procedendo rapidamente, senza che vi si dedichi la necessaria attenzione, tra sottovalutazioni, interessi commerciali e applicazioni sempre nuove e sempre più pervasive,

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La rivoluzione dell’IA generativa nelle imprese

L'IA generativa cambierà il modo in cui interagiamo con tutti i software e, dato che molti marchi hanno componenti software significative nel modo in cui interagiscono con i clienti, guiderà e caratterizzerà il modo in cui sempre più marchi competeranno.

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There is no magic solution to cybersecurity

Public officials in the US and UK were recently elated as they managed to report a 15% reduction in ransomware attacks. Ironically, while both governments issued press releases and boasted of their achievements, a global blitz was underway through a ransomware generated by a group of Russian and Chinese hackers.

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The scary AI

The world has its eyes on artificial intelligence and, in particular, on generative AI, i.e. the tool that bears the name of Chat Gpt, but also Bard and others, and which in just a few months has accumulated billions of consultations by hundreds of millions of users. The paradox is that this tool excites those who use it but, at the same time, is so powerful as to raise diffure concerns.

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I pay therefore I use

In recent years the world has changed in very different ways, but a trend that has greatly strengthened, and which will continue in the future, is the one that sees the transition from ownership to temporary use. In the business field, this trend is known as "servitization" and refers to the proposal by a company to the market of a product combined with a service, sometimes sold as such and other times offered on the basis of a regular fee or by usage quota (or pay per use). A recent book entitled, in fact, talks about it in a very competent way.

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Cyber security: beware of the future

Public officials in the US and UK were recently elated as they managed to record a 15% reduction in ransomware attacks. Ironically, while both governments issued press releases and boasted of their achievements, a global blitz was underway through a ransomware generated by a group of Russian and Chinese hackers. The attacks infected around 5,000 victims in Europe and the United States with ransomware, proving that in the fight against cyberterrorism, reality is two steps forward and one step back.

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AI versus IP?

Generative AI can feel like magic. Image generators such as Stable Diffusion, Midjourney or DALL-E 2 can produce striking images in styles ranging from aged photographs to watercolors, pencil drawings to pointillism. The resulting products can be fascinating: both the quality and the speed of creation are high compared to the average human performance.

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Macrocrisis and microstress

It is a complex moment for managers at various levels of responsibility in the company to make demanding decisions that consciously look to a medium-term future. The uncertainties of the global context lead, in fact, to shorten the time horizon which is often reduced to a few quarters or a few months.