The Festival of the Future focuses on digital and wins: over 870 thousand views generated in three days of events streamed on 16 web channels, who gave voice to over 60 experts in more than 20 debates, keynote speeches and interviews. Unique visitors were 265 thousand, while the reach on social media reached almost 1 million profiles achieved. These are the numbers of the second edition - the first with an entirely online format - of the event promoted by the Athesis publishing group, Harvard Business Review and Business Excellence, entitled "Drawing the new world", which ended on Saturday 21 November with the intervention by the Minister of Agricultural Policies Teresa Bellanova.
From 11 am on Thursday 19th November to 1 pm on Saturday 21st, a flow of contents crossed the web to discuss Macrotrends - elaborated as every year by Harvard Business Review Italia - such as health, 5G technology, sustainability, digital technologies, female entrepreneurship, smart city, innovation, agriculture and wine. Different themes but with a common denominator: to be declined for the future. All events were broadcast in one cross-platform direct on the websites of the Festival del Futuro (festivaldelfuturo.eu), the newspapers L'Arena, Il Giornale di Vicenza and Bresciaoggi, the TV TeleArena and TeleMantova, Radio Verona, Futura Network and the Ansa agency. But the story also developed on social, with live broadcasts on Facebook and YouTube, the stories of Instragram, the news in real time on Twitter with the hashtag #FDF20.
The heritage of knowledge expressed by the festival has not been exhausted in the direct: the videos of the sessions remain online, and are already available on the festival's YouTube channel.
"Having reached the conclusion of this Digital Edition, we draw a very positive balance, which demonstrates how high-level scientific insights can meet the interest of a vast and general public - say the promoters Enrico Sassoon, editor of Harvard Business Review, Luigi Consiglio, president of Gea and of Corporate Excellence, e Matteo Montan, CEO of the Athesis publishing group -. We have managed to create value in a very difficult moment, giving a positive and proactive message with respect to the challenges that await Italy and the world. A challenge won thanks, and together, to the many sponsors, scientific partners, patrons, local institutional partners and the hosting partner Veronafiere, who have always believed in the project ».
The Festival of the Future indeed enjoys the patronage of the European Commission, the Veneto Region, the Municipalities and the Chambers of Commerce of Verona, Vicenza and Brescia. Institutional partners they are Confindustria Verona, Confindustria Vicenza and Confindustria Brescia, while Veronafiere is hosting partner of the event.
Numerous companies have supported the Festival of the Future through partnership: Pastificio Rana as main partner, Banco BPM and Cattolica Assicurazioni as platinum partner, Calzedonia Group, UniCredit, VIVIgas Energia and Volkswagen Group Italia as gold partner. The Festival was supported by the silver partners Camozzi Group, Grownnectia-Hdemy Group, OCTO Telematics, PwC and Studio Torta, by supporting partners Bergen, Clinica San Francesco, CUBI and Hinowa. The Ansa agency, media partner, guaranteed a wide and constant coverage of the event. High level i scientific partners: University of Verona, Humanitas, ASviS - Italian Alliance for Sustainable Development, Futura Network, European Commission, Italian Institute of Technology, Politecnico di Milano, 30% Club Italy, SheTech, Bocconi University, Luiss, Oxford Economics, Food Trend Foundation and Ministry of Agricultural, Food and Forestry Policies, Veronafiere with Vinitaly and Wine2Wine. The festival is also sponsored by InnovUp - Italian Innovation & Startup Ecosystem, the main association of the innovation ecosystem in Italy.
