Amy Webb: Fate pianificazione strategica come un futurologo

Amy Webb: Do strategic planning like a futurologist

Amy Webb is a quantitative futurologist and Professor of Strategic Thinking at the New York University Stern School of Business. She is the author of The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream and The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity. This essay is taken from the e-book Addressing and overcoming crises. Of the pandemic and other catastrophes: lessons to be learned in order to contain the damage and start over again edited by HBR Italia and edited by Enrico Sassoon.