E-sport: un nuovo campo di gioco per i marketer di domani

E-sports: A new playing field for tomorrow's marketers

A layman may consider the term e-sport a synonym for video games, a cross for many parents and a delight for many children. In fact, there's the same difference between video games and e-sports as between kids' backyard football matches and the Premier League. The former are a simple opportunity for recreation and socialising, the latter a business worth several million.