Come sarà la customer experience nel metaverso?

What will the customer experience be like in the metaverse?

More and more companies are turning to the emerging metaverse as a way to revitalize the customer relationship by incorporating more elements of interactivity, personalization, and adventure into their customer interactions. Simply put, the metaverse is essentially a set of 3D virtual worlds where users can interact, socialize, and exchange products and services.
Sfruttate la potenza dell’IA generativa

Harness the power of generative AI

ChatGPT, the chatbot developed by OpenAI and launched in November 2022, quickly conquered the corporate world and following this success, Microsoft increased its investment in OpenAI and introduced a new version of its Bing search engine that provides users generate responses in response to searches, instead of providing them with thousands of links to choose from.
E-sport: un nuovo campo di gioco per i marketer di domani

E-sports: A new playing field for tomorrow's marketers

A layman may consider the term e-sport a synonym for video games, a cross for many parents and a delight for many children. In fact, there's the same difference between video games and e-sports as between kids' backyard football matches and the Premier League. The former are a simple opportunity for recreation and socialising, the latter a business worth several million.
Dai biocombustibili ed e-Fuels all’auto elettrica

From biofuels and e-fuels to electric cars

The choice of the European Commission to postpone the vote on the ban on the production of new cars that have an impact on the climate crisis from 2035 has caused much controversy and much confusion, especially in Italy. An interesting article by Ivan Manzo on Futura Network tries to clarify the issue.
Come i Chief Data Officer possono creare valore

How Chief Data Officers can create value

The Chief Data Officer (CDO) role was only established in 2002, but has grown tremendously since then. In a recent survey of large companies, the 83% reported having a CDO. It's no surprise: data and the approaches to understanding it (analytics and AI) are incredibly important in today's organizations.
Scenari di guerra e pace

Scenarios of war and peace

Reflections on future scenarios to 2050, between globalization and fragmentation. Faced with the events of recent months, public opinion is growing anxious about what could happen in the short, but also in the medium and long term. A concern about…