Macrocrisi e microstress

Macrocrisis and microstress

It is a complex moment for managers at various levels of responsibility in the company to make demanding decisions that consciously look to a medium-term future. The uncertainties of the global context lead, in fact, to shorten the time horizon which is often reduced to a few quarters or a few months.
Come sarà la customer experience nel metaverso?

What will the customer experience be like in the metaverse?

More and more companies are turning to the emerging metaverse as a way to revitalize the customer relationship by incorporating more elements of interactivity, personalization, and adventure into their customer interactions. Simply put, the metaverse is essentially a set of 3D virtual worlds where users can interact, socialize, and exchange products and services.
Sfruttate la potenza dell’IA generativa

Harness the power of generative AI

ChatGPT, the chatbot developed by OpenAI and launched in November 2022, quickly conquered the corporate world and following this success, Microsoft increased its investment in OpenAI and introduced a new version of its Bing search engine that provides users generate responses in response to searches, instead of providing them with thousands of links to choose from.
E-sport: un nuovo campo di gioco per i marketer di domani

E-sports: A new playing field for tomorrow's marketers

A layman may consider the term e-sport a synonym for video games, a cross for many parents and a delight for many children. In fact, there's the same difference between video games and e-sports as between kids' backyard football matches and the Premier League. The former are a simple opportunity for recreation and socialising, the latter a business worth several million.
Dai biocombustibili ed e-Fuels all’auto elettrica

From biofuels and e-fuels to electric cars

The choice of the European Commission to postpone the vote on the ban on the production of new cars that have an impact on the climate crisis from 2035 has caused much controversy and much confusion, especially in Italy. An interesting article by Ivan Manzo on Futura Network tries to clarify the issue.