Pago perciò uso

I pay therefore I use

In recent years the world has changed in very different ways, but a trend that has greatly strengthened, and which will continue in the future, is the one that sees the transition from ownership to temporary use. In the business field, this trend is known as "servitization" and refers to the proposal by a company to the market of a product combined with a service, sometimes sold as such and other times offered on the basis of a regular fee or by usage quota (or pay per use). A recent book entitled, in fact, talks about it in a very competent way.