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La rivoluzione dell’IA generativa nelle imprese

L'IA generativa cambierà il modo in cui interagiamo con tutti i software e, dato che molti marchi hanno componenti software significative nel modo in cui interagiscono con i clienti, guiderà e caratterizzerà il modo in cui sempre più marchi competeranno.

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There is no magic solution to cybersecurity

Public officials in the US and UK were recently elated as they managed to report a 15% reduction in ransomware attacks. Ironically, while both governments issued press releases and boasted of their achievements, a global blitz was underway through a ransomware generated by a group of Russian and Chinese hackers.

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The scary AI

The world has its eyes on artificial intelligence and, in particular, on generative AI, i.e. the tool that bears the name of Chat Gpt, but also Bard and others, and which in just a few months has accumulated billions of consultations by hundreds of millions of users. The paradox is that this tool excites those who use it but, at the same time, is so powerful as to raise diffure concerns.

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I pay therefore I use

In recent years the world has changed in very different ways, but a trend that has greatly strengthened, and which will continue in the future, is the one that sees the transition from ownership to temporary use. In the business field, this trend is known as "servitization" and refers to the proposal by a company to the market of a product combined with a service, sometimes sold as such and other times offered on the basis of a regular fee or by usage quota (or pay per use). A recent book entitled, in fact, talks about it in a very competent way.

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Cyber security: beware of the future

Public officials in the US and UK were recently elated as they managed to record a 15% reduction in ransomware attacks. Ironically, while both governments issued press releases and boasted of their achievements, a global blitz was underway through a ransomware generated by a group of Russian and Chinese hackers. The attacks infected around 5,000 victims in Europe and the United States with ransomware, proving that in the fight against cyberterrorism, reality is two steps forward and one step back.

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AI versus IP?

Generative AI can feel like magic. Image generators such as Stable Diffusion, Midjourney or DALL-E 2 can produce striking images in styles ranging from aged photographs to watercolors, pencil drawings to pointillism. The resulting products can be fascinating: both the quality and the speed of creation are high compared to the average human performance.

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Macrocrisis and microstress

It is a complex moment for managers at various levels of responsibility in the company to make demanding decisions that consciously look to a medium-term future. The uncertainties of the global context lead, in fact, to shorten the time horizon which is often reduced to a few quarters or a few months.

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What will the customer experience be like in the metaverse?

More and more companies are turning to the emerging metaverse as a way to revitalize the customer relationship by incorporating more elements of interactivity, personalization, and adventure into their customer interactions. Simply put, the metaverse is essentially a set of 3D virtual worlds where users can interact, socialize, and exchange products and services.

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Harness the power of generative AI

ChatGPT, the chatbot developed by OpenAI and launched in November 2022, quickly conquered the corporate world and following this success, Microsoft increased its investment in OpenAI and introduced a new version of its Bing search engine that provides users generate responses in response to searches, instead of providing them with thousands of links to choose from.