{"id":34349,"date":"2021-12-14T09:31:34","date_gmt":"2021-12-14T08:31:34","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=34349"},"modified":"2021-12-14T09:31:37","modified_gmt":"2021-12-14T08:31:37","slug":"experience-the-future-blimp-i-sensori-di-ai-per-raccogliere-i-dati-delle-citta","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/12\/14\/experience-the-future-blimp-i-sensori-di-ai-per-raccogliere-i-dati-delle-citta\/","title":{"rendered":"Experience the Future | Blimp, the AI sensors to collect city data"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/12\/pexels-francesco-ungaro-409127-4-1024x683.jpg\" alt=\"blimp\" class=\"wp-image-34350\" srcset=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/12\/pexels-francesco-ungaro-409127-4-980x653.jpg 980w, https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/12\/pexels-francesco-ungaro-409127-4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>One of the key elements for the <strong>smart<\/strong> <strong>city<\/strong> lies in how the data is first collected and then processed to make the best decisions. To reduce traffic, make roads safer. To support the administrations in this path where <strong>technology<\/strong> is <strong>privacy protection<\/strong> they have to go hand in hand, they have grown numerous over the years <strong>startups<\/strong> which, also in Italy, are making their innovations in the field of sensors available. One of them is <strong><a href=\"https:\/\/blimp.ai\/en\/audience-insight\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blimp<\/a><\/strong>, born inside the factory of the companies of <strong>e-Novia<\/strong> and launched in 2019. Part of the <strong>Experience the Future<\/strong> of the <strong>Festival del Futuro<\/strong>, we interviewed its General Manager and Co-Founder <strong>Alex<\/strong> <strong>Buzzetti<\/strong> to let us talk about its business with the public and companies. &quot;They are not cameras, but artificial intelligence sensors that are based on image analysis - he specified -. The image is processed directly within the devices. We do not save anything and nothing is passed on. The data is always anonymous and aggregated &quot;.<\/p>\n\n\n\n<h2><strong>Blimp: advertising and retail<\/strong><\/h2>\n\n\n\n<p>Active in different cities, such as <strong>Milan<\/strong> is <strong>Rome<\/strong>, <strong>Blimp<\/strong> is an innovative company founded with the aim of <strong>measure the movement of people in an urban environment<\/strong>. \u00abI was one of the engineers of e-Novia - explained Buzzetti - and I worked on the prototype until the company was created. At that point I started being an entrepreneur \u00bb. So let&#039;s find out more closely, with <strong>examples<\/strong> <strong>concrete<\/strong>, the situations in which data collection can be beneficial for <strong>PA<\/strong> is <strong>companies<\/strong> thanks to sensors. \u00abWe started by installing our technology in the totems where the advertisements are played outdoors. In this way we respond to a concrete need \u00bb. With the <strong>advertising<\/strong> that is moving more and more towards the digital segment, it is important <strong>measuring how much a space can be performing<\/strong> in terms, for example, of passing people. <\/p>\n\n\n\n<p>From advertising, <strong>Blimp<\/strong> it also focused on the environment <strong>retail<\/strong>. &quot;The same logic is used in stores, to reconstruct the path that people take in a store&quot;. Thanks to the sensors, in fact, the anonymous data reveals how many customers have entered, how much time they have looked around and how much they have dedicated to a particular corner of the store. Useful information not only to understand, perhaps, the weaknesses, but also to improve the experience. <\/p>\n\n\n\n<h2>Smart city<\/h2>\n\n\n\n<p>And then there is the chapter <strong>smart<\/strong> <strong>city<\/strong>, which cannot but start from data to offer citizens safer and more sustainable public spaces. \u00abWe are present in Piazza Duomo in Milan, for example - explained the GM of <strong>Blimp<\/strong> -. One of our strengths is having data in real time over a very large geographical area: the sensor <em>covers<\/em> a distance of 200 meters &quot;. <strong>How many pedestrians, cars, cyclists have passed?<\/strong> The startup provides the data and then the PA will make the decisions that belong to it. On the subject of privacy protection <strong>Alex<\/strong> <strong>Buzzetti<\/strong> finally, he said that the startup has been committed from the outset to grow and mature the <strong>debate<\/strong>. \u00abWe have started a working table with the main players in outdoor advertising and retail, involving the Italian Privacy Institute. In one year we have created the first white paper that deals with the privacy aspects of audience measurement technologies &quot;.<\/p>","protected":false},"excerpt":{"rendered":"<p>Born within e-Novia, the innovative company works with the public and the private sector to collect anonymous and aggregated data. All thanks to tech devices.<\/p>","protected":false},"author":94,"featured_media":34350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[8],"tags":[673,71,80],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience the Future | Blimp, i sensori di AI per raccogliere i dati delle citt\u00e0<\/title>\n<meta name=\"description\" content=\"La storia di Blimp, startup nata all&#039;interno di e-Novia e focalizzata sul tema degli analytics. 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Raccogliere dati per le smart city del futuro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/festivaldelfuturo.eu\/en\/2021\/12\/14\/experience-the-future-blimp-i-sensori-di-ai-per-raccogliere-i-dati-delle-citta\/\" \/>\n<meta property=\"og:site_name\" content=\"Festival del Futuro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/festivaldelfuturo\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T08:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T08:31:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/12\/pexels-francesco-ungaro-409127-4-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulio Todescan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulio Todescan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/festivaldelfuturo.eu\/2021\/12\/14\/experience-the-future-blimp-i-sensori-di-ai-per-raccogliere-i-dati-delle-citta\/\",\"url\":\"https:\/\/festivaldelfuturo.eu\/2021\/12\/14\/experience-the-future-blimp-i-sensori-di-ai-per-raccogliere-i-dati-delle-citta\/\",\"name\":\"Experience the Future | Blimp, i sensori di AI per raccogliere i dati delle citt\u00e0\",\"isPartOf\":{\"@id\":\"https:\/\/festivaldelfuturo.eu\/#website\"},\"datePublished\":\"2021-12-14T08:31:34+00:00\",\"dateModified\":\"2021-12-14T08:31:37+00:00\",\"author\":{\"@id\":\"https:\/\/festivaldelfuturo.eu\/#\/schema\/person\/aac7b6f117e9ca53a895381a9a4c1faf\"},\"description\":\"La storia di Blimp, startup nata all'interno di e-Novia e focalizzata sul tema degli analytics. 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