{"id":34231,"date":"2021-11-24T10:57:31","date_gmt":"2021-11-24T09:57:31","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=34231"},"modified":"2021-11-30T11:45:51","modified_gmt":"2021-11-30T10:45:51","slug":"limperativo-di-regolamentare-il-panorama-tecnologico-del-futuro-di-mark-esposito","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/11\/24\/limperativo-di-regolamentare-il-panorama-tecnologico-del-futuro-di-mark-esposito\/","title":{"rendered":"The imperative to regulate the technological landscape of the future (by Mark Esposito)"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/11\/pexels-thisisengineering-3861958-1024x683.jpg\" alt=\"\" class=\"wp-image-34298\" srcset=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/11\/pexels-thisisengineering-3861958-980x654.jpg 980w, https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/11\/pexels-thisisengineering-3861958-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><strong>by Mark Esposito\u00a0<\/strong><\/p>\n\n\n\n<p>The effectiveness and scalability of emerging technologies are shifting market balances, creating a range of risks that can only be managed through greater regulation. The approaches currently employed for the governance of the <strong>technology<\/strong>\u00a0however, they are insufficient and substantially limited to the challenges we face, because they are too fragmented and unable to refocus the process in the direction of actionable objectives. In this article I propose a regulatory approach based on <strong>three tools that could be exploited to support regulation\u00a0<em>finalized\u00a0<\/em>of technology<\/strong>, in the perspective of the new century: first, a series of <strong>levers<\/strong> <strong>policies<\/strong> <strong>holistic<\/strong> that clearly communicate objectives and identify trade-offs at national and international level; second, new efforts to promote the <strong>collaboration between jurisdictions<\/strong>, especially through the setting of standards and the collection of a series of critical incidents between jurisdictions; and, third, the transition to one\u00a0<strong>governance<\/strong> <strong>agile<\/strong>, acquired through systemic, design and \/ or hybrid approaches.\u00a0<\/p>\n\n\n\n<h2><strong>Why do we need new forms of technology regulation?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The extraordinary performance of high technology sui <strong>markets<\/strong> <strong>equity<\/strong> around the world during the <strong>pandemic from Covid-19<\/strong> demonstrates that companies focused on essentially digital business practices and models are now not only among them\u00a0<em>with higher market capitalization<\/em>\u00a0globally, despite the persistence for over a decade of macroeconomic indicators permanently oriented towards <strong>low<\/strong> <strong>growth<\/strong>. They are among the most important economic players from the point of view\u00a0<em>structural<\/em>, but also among the most controversial, because they affect the markets, in the absence of implicit or shared forms of distribution of value.\u00a0<\/p>\n\n\n\n<p>This structural importance is not limited to economic power, and probably <strong>economic power is only collateral to other forms of acquiring power<\/strong>. In fact, the ability of innovative companies to exploit the effectiveness and scalability of digital distribution, advanced analytics and lean and advanced production methods in a world characterized by the increasing diffusion of mobile devices has generated political and social influence in addition to the rising share prices and, for some, revenues, profits and free cash flow enabling further growth through acquisitions. If we were to interpret this structural dominance more explicitly, we could say that it has such geopolitical relevance as to pave the way for a new world order. In 2020, when\u00a0<strong>Bloomberg<\/strong> reported that the market capitalization of <strong>Tesla<\/strong> had surpassed that of <strong>Exxon<\/strong> <strong>Mobile<\/strong>was only the first of a series of similar announcements, which would reveal a more systemic shift in market composition and capital flows.\u00a0<\/p>\n\n\n\n<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_17\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_17 .et_bloom_form_content { background-color: #6389a7 !important; } .et_bloom .et_bloom_optin_17 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_17 .carrot_edge .et_bloom_form_content:before { border-top-color: #ffffff !important; } .et_bloom .et_bloom_optin_17 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before, .et_bloom .et_bloom_optin_17 .carrot_edge.et_bloom_form_left .et_bloom_form_content:before { border-top-color: transparent !important; border-left-color: #ffffff !important; }\n\t\t\t\t\t\t@media only screen and ( max-width: 767px ) {.et_bloom .et_bloom_optin_17 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before { border-top-color: #ffffff !important; border-left-color: transparent !important; }.et_bloom .et_bloom_optin_17 .carrot_edge.et_bloom_form_left .et_bloom_form_content:after { border-bottom-color: #ffffff !important; border-left-color: transparent !important; }\n\t\t\t\t\t\t}.et_bloom .et_bloom_optin_17 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_17 .et_bloom_form_content .et_bloom_fields i { color: #ffffff !important; } .et_bloom .et_bloom_optin_17 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #ffffff !important; } .et_bloom .et_bloom_optin_17 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_17 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_17 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_17 .et_bloom_form_container h2 strong { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_17 .et_bloom_form_container p, .et_bloom .et_bloom_optin_17 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_17 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_17 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_17 .et_bloom_form_container form button span { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  with_edge carrot_edge et_bloom_rounded et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header split et_bloom_header_text_dark\">\n\t\t\t\t\t\t<img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/plugins\/bloom\/images\/premade-image-09.png\" alt=\"Ti interessa leggere l&#039;articolocompleto di Mark Esposito? Iscriviti alla nostra newsletter e otterrai subito gratuitamente il link per scaricare il PDF. Se lo hai gi\u00e0 fatto in passato, reinserisci per favore la tua email.\" class=\"et_bloom_image_slideup et_bloom_image\">\n\t\t\t\t\t\t<div class=\"et_bloom_form_text\">\n\t\t\t\t\t\t<h2>Are you interested in reading the complete article by Mark Esposito? Subscribe to our newsletter and you will immediately get the link to download the PDF for free. If you have done this before, please re-enter your email.<\/h2><p>By sending the newsletter subscription request you declare that you are 14 years old, have read and accept the<a href=\"..\/privacy-policy\/\" target=\"_blank\">privacy disclaimer<\/a> drawn up pursuant to EU Regulation 679\/2016. You can unsubscribe at any time by clicking on the link that you will find at the end of our emails.<\/p>\r\n<p>Festival del Futuro uses MailChimp as a marketing platform. By clicking the sign up button, you consent to the fact that your data is transferred to MailChimp for processing and archiving. You can find all the details on the privacy policy of Mailchimp <a href=\"https:\/\/mailchimp.com\/legal\/\">by clicking here<\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\" action=\"\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"E-mail\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_17\" data-service=\"mailchimp\" data-list_id=\"a7726e72ea\" data-page_id=\"34231\" data-account=\"festivaldelfuturo\" data-ip_address=\"true\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_dark\">Subscribe!<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">Grazie per l'iscrizione! Ora puoi procedere al download <a href=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/11\/Limperativo-di-regolamentare-il-panorama-tecnologico-del-futuro.pdf\">by clicking here<\/a><\/h2>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Companies focused on essentially digital business practices and models are now not only among those with the highest market capitalization globally, but also the most important economic players from a structural point of view. Their market power, but also their political power, therefore need to be carefully regulated to avoid the risks of serious distortions.<\/p>","protected":false},"author":1,"featured_media":34298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:image {\"id\":25385,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2020\/05\/amywebb-oriz-1024x742.jpeg\" alt=\"Amy Webb\" class=\"wp-image-25385\"\/><figcaption>Amy Webb<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recentemente, ho aiutato una grande azienda di produzione industriale nel processo di pianificazione strategica. Con cos\u00ec tanta incertezza che circonda i veicoli autonomi, la 5G, la robotica, il commercio globale e i mercati petroliferi, i dirigenti dell\u2019azienda avevano bisogno di una serie di obiettivi guida e strategie che collegassero il futuro dell\u2019azienda al presente. Prima che il nostro lavoro iniziasse seriamente, i dirigenti avevano gi\u00e0 deciso un titolo per l\u2019iniziativa: Strategia 2030.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ero curiosa di sapere perch\u00e9 fosse stato scelto quell\u2019anno specifico \u2013 il 2030 \u2013 come benchmark per il lavoro. Dopotutto, le forze che hanno influenzato l\u2019azienda erano tutte su linee temporali diverse: I cambiamenti nel commercio globale sono stati preoccupazioni immediate, mentre il campo della robotica avr\u00e0 progressi incrementali, delusioni ed enormi scoperte \u2013 a volte a distanza di anni. I dirigenti avevano scelto l\u2019anno 2030 a causa di qualcosa di unico per l\u2019azienda che potr\u00e0 accadere a 10 anni da oggi?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il motivo \u00e8 diventato presto chiaro. Avevano scelto arbitrariamente l\u2019anno 2030, un bel numero tondo, perch\u00e9 dava loro un senso di controllo su un futuro incerto. E ha anche favorito una buona comunicazione. La \u201cStrategia 2030\u201d poteva essere facilmente compresa da dipendenti, clienti e concorrenti, e si sarebbe allineata alla messaggistica dell\u2019azienda sulle loro speranze per il futuro. Inoltre, quando le aziende passano attraverso i loro processi di pianificazione a lungo termine, spesso creano delle linee temporali lineari segnate da anni che terminano in 0 o in 5. Il cervello pu\u00f2 facilmente contare in 5, mentre ci vuole un po\u2019 pi\u00f9 di lavoro per contare in 4 o 6.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le linee temporali lineari offrono una certa sicurezza: che gli eventi possano essere preordinati, che il caos possa essere contenuto e che il successo possa essere tracciato e garantito. Naturalmente, il mondo reale in cui viviamo tutti \u00e8 molto pi\u00f9 complicato. Le azioni normative o i disastri naturali sono completamente fuori dal vostro controllo, mentre altri fattori \u2013 sviluppo della forza lavoro, operazioni, idee di nuovi prodotti \u2013 sono soggetti a decisioni stratificate che sono state prese in tutta la vostra organizzazione. Nel momento in cui collidono, tutte queste variabili modellano l\u2019orizzonte.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019imperativo di regolamentare il panorama tecnologico del futuro (di Mark Esposito)<\/title>\n<meta name=\"description\" content=\"Il long form di Mark Esposito, Professore ordinario alla Hult International Business School e alla Harvard University\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/festivaldelfuturo.eu\/en\/2021\/11\/24\/limperativo-di-regolamentare-il-panorama-tecnologico-del-futuro-di-mark-esposito\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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