{"id":32412,"date":"2021-08-03T08:37:50","date_gmt":"2021-08-03T06:37:50","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=32412"},"modified":"2021-08-03T08:37:53","modified_gmt":"2021-08-03T06:37:53","slug":"experience-the-future-dressyoucan-e-larmadio-condiviso","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/08\/03\/experience-the-future-dressyoucan-e-larmadio-condiviso\/","title":{"rendered":"Experience the future | DressYouCan and the shared wardrobe"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"917\" src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/07\/Schermata-2021-07-19-alle-11.37.01-1024x917.png\" alt=\"DressYouCan\" class=\"wp-image-32413\" srcset=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/07\/Schermata-2021-07-19-alle-11.37.01-1024x917.png 1024w, https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/07\/Schermata-2021-07-19-alle-11.37.01-980x878.png 980w, https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/07\/Schermata-2021-07-19-alle-11.37.01-480x430.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>In view of the next edition of <strong>Festival del Futuro<\/strong>, scheduled to <strong>Verona<\/strong> and live streaming <strong>from 18 to 20 November<\/strong>, begins the story of the companies, SMEs and startups that are part of the digital community <strong><a href=\"https:\/\/festivaldelfuturo.eu\/en\/experience-the-future-la-community-digitale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experience the future<\/a><\/strong>. \u00abWe were born at the end of 2014, when the fashion renting market did not yet exist. Our basic idea is to offer the right dress for the right occasion. We have a physical store in Milan, but the online and e-commerce part is fundamental \u00bb. <strong>Catherine<\/strong> <strong>Master<\/strong> is the CEO and Founder of <strong>DressYouCan<\/strong>, <strong><a href=\"https:\/\/www.dressyoucan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innovative SME<\/a><\/strong> focused on the sharing of women&#039;s clothes and dresses. The trend it has intercepted has been growing for years all over the world: in 2019, second <strong><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200505005656\/en\/Global-Online-Clothing-Rental-Market-Forecast-to-2025---ResearchAndMarkets.com\" target=\"_blank\" rel=\"noreferrer noopener\">this study<\/a><\/strong>, was worth $ 1.26 billion; the forecasts go up <strong>up to 2.8 billion by 2025<\/strong>. <\/p>\n\n\n\n<p>\u00abOur aim has always been to create a shared wardrobe that allows you to indulge in whims, without waste or <em>follies<\/em> - has explained <strong>Catherine<\/strong> - Sharing people&#039;s real wardrobes, making use of a treasure that we all have, has also allowed us to evolve the business model \u00bb. There <strong>sharing economy<\/strong>, which has been growing for years, has revealed new sensibilities on the part of <strong>consumers<\/strong>, increasingly attentive to savings, not to accumulate products and the environment. There <strong>transition<\/strong> <strong>ecological<\/strong> no longer postponable records <strong><a href=\"https:\/\/festivaldelfuturo.eu\/en\/2021\/03\/23\/transizione-ecologica-italia-promossa-per-i-rifiuti-resta-il-nodo-plastica\/\" target=\"_blank\" rel=\"noreferrer noopener\">significant progress in Italy<\/a><\/strong>, even if there are many aspects to work on. This and much more will also be discussed during the three days of <strong>Festival del Futuro<\/strong> in November.<\/p>\n\n\n\n<h2>DressYouCan: how it works<\/h2>\n\n\n\n<p>To offer a rental dress on <strong>DressYouCan<\/strong> the product must satisfy <strong>minimum quality standards<\/strong>. \u00abWhen the private individual entrusts us with a suit, we do the shooting, store, do laundry and we pay him a fee on each rental. <strong>DressYouCan<\/strong> acts as an intermediary. Our ecommerce has been designed to satisfy stringent criteria of punctuality and calendar \u00bb. To understand how much the <strong>digital<\/strong> it is essential for similar activities - able to cover the entire national territory with its offer - just think that the ratio between rentals in the physical store and online rentals have a ratio of one to four. <\/p>\n\n\n\n<p>The maximum rental on <strong>DressYouCan<\/strong> lasts eight days and the company guarantees to get the dress to arrive <strong>within 48 hours of placing the order<\/strong>. \u00abThe lockdown has certainly impacted on the business because we are a company linked to sociality - concluded the <strong>CEO<\/strong> - but this phase has put the issue of sustainability in the spotlight. The desire to buy has not decreased, the approach has changed \u00bb. <\/p>","protected":false},"excerpt":{"rendered":"<p>In view of the Festival del Futuro event, the community Experience the future tells itself with the stories of entrepreneurs and founders grappling with the great changes of our time.<\/p>","protected":false},"author":94,"featured_media":32413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[637],"tags":[632,71,633],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience the future | DressYouCan e l&#039;armadio condiviso<\/title>\n<meta name=\"description\" content=\"La storia di DressYouCan, PMI innovativa che fa parte della community di Experience the Future. 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