{"id":32373,"date":"2021-08-17T11:34:37","date_gmt":"2021-08-17T09:34:37","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=32373"},"modified":"2021-08-17T11:48:57","modified_gmt":"2021-08-17T09:48:57","slug":"start-up-osare-per-vincere-di-carl-schramm","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/08\/17\/start-up-osare-per-vincere-di-carl-schramm\/","title":{"rendered":"Start-up: dare to win (by Carl Schramm)"},"content":{"rendered":"<p class=\"has-text-align-right\"><strong>by Carl Schramm<\/strong><\/p>\n\n\n\n<p>Put yourself in the shoes of an entrepreneur who finds himself at a crossroads. <strong>You have worked hard to build one<\/strong> <strong>new<\/strong> <strong>platform<\/strong> and you think it&#039;s time to bring it to market. But the&nbsp;<em>venture<\/em>&nbsp;<em>capitalist<\/em>&nbsp;(VC) who sits on your board says the product requires at least another three months to develop and will recommend an additional investment&nbsp;<em>only if you define a clear strategy<\/em>&nbsp;access to the market and you will present a detailed plan to implement it. Do you have to follow his advice? In absence of <strong>data<\/strong> <strong>empirical<\/strong> on the results achieved by small entrepreneurial companies comparable to yours, it is impossible to know which course of action would be most suitable for your start-up.&nbsp;<\/p>\n\n\n\n<p><strong>Joshua Gans<\/strong>&nbsp;argues that the absence of a strategic blueprint to evaluate options leads to uninformed strategic choices. I see it differently and now I&#039;ll explain why.&nbsp;<\/p>\n\n\n\n<h2>The entrepreneurship industry<\/h2>\n\n\n\n<p>Until the 1980s, no one ever really taught <strong>entrepreneurship<\/strong>, and business economists showed no interest in the way businesses were born. Their goal was to prepare students for careers in large corporations and banks. Then they arrived <strong>Bill<\/strong> <strong>Gates<\/strong> is <strong>Steve<\/strong> <strong>Jobs<\/strong>&nbsp;and the students, dreaming of emulating them, asked for courses and seminars on entrepreneurship.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_15\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_15 .et_bloom_form_content { background-color: #6389a7 !important; } .et_bloom .et_bloom_optin_15 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_15 .carrot_edge .et_bloom_form_content:before { border-top-color: #ffffff !important; } .et_bloom .et_bloom_optin_15 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before, .et_bloom .et_bloom_optin_15 .carrot_edge.et_bloom_form_left .et_bloom_form_content:before { border-top-color: transparent !important; border-left-color: #ffffff !important; }\n\t\t\t\t\t\t@media only screen and ( max-width: 767px ) {.et_bloom .et_bloom_optin_15 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before { border-top-color: #ffffff !important; border-left-color: transparent !important; }.et_bloom .et_bloom_optin_15 .carrot_edge.et_bloom_form_left .et_bloom_form_content:after { border-bottom-color: #ffffff !important; border-left-color: transparent !important; }\n\t\t\t\t\t\t}.et_bloom .et_bloom_optin_15 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_15 .et_bloom_form_content .et_bloom_fields i { color: #ffffff !important; } .et_bloom .et_bloom_optin_15 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #ffffff !important; } .et_bloom .et_bloom_optin_15 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_15 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_15 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_15 .et_bloom_form_container h2 strong { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_15 .et_bloom_form_container p, .et_bloom .et_bloom_optin_15 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_15 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_15 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_15 .et_bloom_form_container form button span { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  with_edge carrot_edge et_bloom_rounded et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header split et_bloom_header_text_dark\">\n\t\t\t\t\t\t<img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/plugins\/bloom\/images\/premade-image-09.png\" alt=\"Ti interessa leggere l&#039;articolo completo di Carl Schramm? Iscriviti alla nostra newsletter e otterrai subito gratuitamente il link per scaricare il PDF. Se lo hai gi\u00e0 fatto in passato, reinserisci per favore la tua email.\" class=\"et_bloom_image_slideup et_bloom_image\">\n\t\t\t\t\t\t<div class=\"et_bloom_form_text\">\n\t\t\t\t\t\t<h2>Interested in reading Carl Schramm&#039;s full article? Subscribe to our newsletter and you will immediately get the link to download the PDF for free. If you have done this before, please re-enter your email.<\/h2><p>By sending the newsletter subscription request you declare that you are 14 years old, have read and accept the<a href=\"..\/privacy-policy\/\" target=\"_blank\">privacy disclaimer<\/a> drawn up pursuant to EU Regulation 679\/2016. You can unsubscribe at any time by clicking on the link that you will find at the end of our emails.<\/p>\r\n<p>Festival del Futuro uses MailChimp as a marketing platform. By clicking the sign up button, you consent to the fact that your data is transferred to MailChimp for processing and archiving. You can find all the details on the privacy policy of Mailchimp <a href=\"https:\/\/mailchimp.com\/legal\/\">by clicking here<\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\" action=\"\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"E-mail\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_15\" data-service=\"mailchimp\" data-list_id=\"a7726e72ea\" data-page_id=\"32373\" data-account=\"festivaldelfuturo\" data-ip_address=\"true\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_dark\">Subscribe!<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">Grazie per l'iscrizione! Ora puoi procedere al download <a href=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/09\/startup-osare-vincere.pdf\">by clicking here<\/a><\/h2>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A pragmatic vision: making accurate strategic plans does not always determine business success. Often the best thing to do is to throw your heart over the obstacle. An in-depth study to download and read, written by the American economist, entrepreneur and writer Carl Schramm.<\/p>","protected":false},"author":1,"featured_media":32475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:image {\"id\":25385,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2020\/05\/amywebb-oriz-1024x742.jpeg\" alt=\"Amy Webb\" class=\"wp-image-25385\"\/><figcaption>Amy Webb<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recentemente, ho aiutato una grande azienda di produzione industriale nel processo di pianificazione strategica. Con cos\u00ec tanta incertezza che circonda i veicoli autonomi, la 5G, la robotica, il commercio globale e i mercati petroliferi, i dirigenti dell\u2019azienda avevano bisogno di una serie di obiettivi guida e strategie che collegassero il futuro dell\u2019azienda al presente. Prima che il nostro lavoro iniziasse seriamente, i dirigenti avevano gi\u00e0 deciso un titolo per l\u2019iniziativa: Strategia 2030.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ero curiosa di sapere perch\u00e9 fosse stato scelto quell\u2019anno specifico \u2013 il 2030 \u2013 come benchmark per il lavoro. Dopotutto, le forze che hanno influenzato l\u2019azienda erano tutte su linee temporali diverse: I cambiamenti nel commercio globale sono stati preoccupazioni immediate, mentre il campo della robotica avr\u00e0 progressi incrementali, delusioni ed enormi scoperte \u2013 a volte a distanza di anni. I dirigenti avevano scelto l\u2019anno 2030 a causa di qualcosa di unico per l\u2019azienda che potr\u00e0 accadere a 10 anni da oggi?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il motivo \u00e8 diventato presto chiaro. Avevano scelto arbitrariamente l\u2019anno 2030, un bel numero tondo, perch\u00e9 dava loro un senso di controllo su un futuro incerto. E ha anche favorito una buona comunicazione. La \u201cStrategia 2030\u201d poteva essere facilmente compresa da dipendenti, clienti e concorrenti, e si sarebbe allineata alla messaggistica dell\u2019azienda sulle loro speranze per il futuro. Inoltre, quando le aziende passano attraverso i loro processi di pianificazione a lungo termine, spesso creano delle linee temporali lineari segnate da anni che terminano in 0 o in 5. Il cervello pu\u00f2 facilmente contare in 5, mentre ci vuole un po\u2019 pi\u00f9 di lavoro per contare in 4 o 6.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le linee temporali lineari offrono una certa sicurezza: che gli eventi possano essere preordinati, che il caos possa essere contenuto e che il successo possa essere tracciato e garantito. Naturalmente, il mondo reale in cui viviamo tutti \u00e8 molto pi\u00f9 complicato. Le azioni normative o i disastri naturali sono completamente fuori dal vostro controllo, mentre altri fattori \u2013 sviluppo della forza lavoro, operazioni, idee di nuovi prodotti \u2013 sono soggetti a decisioni stratificate che sono state prese in tutta la vostra organizzazione. Nel momento in cui collidono, tutte queste variabili modellano l\u2019orizzonte.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start-up: osare per vincere (di Carl Schramm)<\/title>\n<meta name=\"description\" content=\"Fare piani strategici accurati non determina sempre il successo imprenditoriale. 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