{"id":31962,"date":"2021-06-24T08:17:00","date_gmt":"2021-06-24T06:17:00","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=31962"},"modified":"2021-09-07T10:08:09","modified_gmt":"2021-09-07T08:08:09","slug":"silicon-valley-e-oltre","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/06\/24\/silicon-valley-e-oltre\/","title":{"rendered":"Silicon Valley. And beyond (by Alex Lazarow)"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/06\/pexels-startup-stock-photos-212286-2-1024x683.jpg\" alt=\"\" class=\"wp-image-32254\" srcset=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/06\/pexels-startup-stock-photos-212286-2-980x653.jpg 980w, https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/06\/pexels-startup-stock-photos-212286-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><strong>by Alex Lazarow<\/strong><\/p>\n\n\n\n<p>Most seem to follow the same pattern: they start with a &quot;disruptive&quot; plan to revolutionize an existing industry, resort to capital injections to grow as quickly as possible, and accept high risks in the race to dominate the market. However, this is not the only way to launch a successful start-up. How <strong>venture capitalists<\/strong>, I have worked for the past decade with very high-growth technology companies located in unlikely places, far away from any innovation hotspots. Some are located in <strong>economies<\/strong> <strong>developed<\/strong> (in cities like Winnipeg and Provo), but many are in <strong>economies<\/strong> <strong>emerging<\/strong> (in Tel Aviv, Jakarta, Lagos, Nairobi, Guadalajara and S\u00e3o Paulo, for example). Entrepreneurs operating outside of technology hubs take a different approach than those found in <strong>Silicon<\/strong> <strong>Valley<\/strong> and they are having extraordinary successes.<\/p>\n\n\n\n<p>The start-ups that operate <strong>in conditions of relative scarcity<\/strong>, where capital and talent are nowhere to be found and economic shocks are more likely, they find themselves supporting pressures that others are unaware of. Still, many have become full-fledged superstars. Their formula is made up of a more balanced approach to growth, of a particular effort to identify <strong>solutions<\/strong> <strong>to<\/strong> <strong>problems<\/strong> <strong>real<\/strong> and long-term investments in the workforce. These \u201cfrontier innovators\u201d have a lot to teach Italian companies of all sizes and locations. But also to those of Silicon Valley.<\/p>\n\n\n\n<h2>Silicon Valley: Burning capital is acceptable<\/h2>\n\n\n\n<p>In Silicon Valley, <strong>the desire to grow often prevails over sustainable economic and profitability logics<\/strong>. It&#039;s not uncommon for them to burn millions of dollars a month to pursue more ambitious growth goals, often keeping costs down for users in order to generate favorable results for an acquisition. The hope is that, in <strong>markets<\/strong> <strong>competitive<\/strong> where whoever wins takes it all, the company&#039;s turnover grows exponentially as its dominance on the market increases and profitability ends up exceeding zero and then growing faster and faster. This strategy works well for those start-ups that manage to pass a certain threshold: if the number of users takes off, start-ups can in fact become very large and very quickly.<\/p>\n\n\n\n<p>While, however, <strong>in Silicon Valley it is acceptable to burn capital<\/strong>, frontier innovators are likely to accept the idea of losing money on every customer with greater difficulty. Not that they aren&#039;t trying to grow, not least because many of these companies benefit from the same network effects that make the Silicon Valley giants so successful globally. However, they tend to avoid a high-risk, &quot;grow or die&quot; approach to growth: they focus on both growth and profitability, create resilient models, charge for the value they create from the start with a long-term perspective.<\/p>\n\n\n\n<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_9\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_9 .et_bloom_form_content { background-color: #6389a7 !important; } .et_bloom .et_bloom_optin_9 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_9 .carrot_edge .et_bloom_form_content:before { border-top-color: #ffffff !important; } .et_bloom .et_bloom_optin_9 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before, .et_bloom .et_bloom_optin_9 .carrot_edge.et_bloom_form_left .et_bloom_form_content:before { border-top-color: transparent !important; border-left-color: #ffffff !important; }\n\t\t\t\t\t\t@media only screen and ( max-width: 767px ) {.et_bloom .et_bloom_optin_9 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before { border-top-color: #ffffff !important; border-left-color: transparent !important; }.et_bloom .et_bloom_optin_9 .carrot_edge.et_bloom_form_left .et_bloom_form_content:after { border-bottom-color: #ffffff !important; border-left-color: transparent !important; }\n\t\t\t\t\t\t}.et_bloom .et_bloom_optin_9 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_9 .et_bloom_form_content .et_bloom_fields i { color: #ffffff !important; } .et_bloom .et_bloom_optin_9 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #ffffff !important; } .et_bloom .et_bloom_optin_9 .et_bloom_form_content button { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_9 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_9 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_9 .et_bloom_form_container h2 strong { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_9 .et_bloom_form_container p, .et_bloom .et_bloom_optin_9 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_9 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_9 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_9 .et_bloom_form_container form button span { font-family: \"Raleway\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  with_edge carrot_edge et_bloom_rounded et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header split et_bloom_header_text_dark\">\n\t\t\t\t\t\t<img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/plugins\/bloom\/images\/premade-image-09.png\" alt=\"Ti interessa leggere l&#039;articolocompleto di Alex Lazarow? Iscriviti alla nostra newsletter e otterrai subito gratuitamente il link per scaricare il PDF. Se lo hai gi\u00e0 fatto in passato, reinserisci per favore la tua email.\" class=\"et_bloom_image_slideup et_bloom_image\">\n\t\t\t\t\t\t<div class=\"et_bloom_form_text\">\n\t\t\t\t\t\t<h2>Interested in reading Alex Lazarow&#039;s full article? Subscribe to our newsletter and you will immediately get the link to download the PDF for free. If you have done this before, please re-enter your email.<\/h2><p>By sending the newsletter subscription request you declare that you are 14 years old, have read and accept the<a href=\"..\/privacy-policy\/\" target=\"_blank\">privacy disclaimer<\/a> drawn up pursuant to EU Regulation 679\/2016. You can unsubscribe at any time by clicking on the link that you will find at the end of our emails.<\/p>\r\n<p>Festival del Futuro uses MailChimp as a marketing platform. By clicking the sign up button, you consent to the fact that your data is transferred to MailChimp for processing and archiving. You can find all the details on the privacy policy of Mailchimp <a href=\"https:\/\/mailchimp.com\/legal\/\">by clicking here<\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\" action=\"\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"E-mail\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_9\" data-service=\"mailchimp\" data-list_id=\"a7726e72ea\" data-page_id=\"31962\" data-account=\"festivaldelfuturo\" data-ip_address=\"true\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_dark\">Subscribe!<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">Grazie per l'iscrizione! Ora puoi procedere al download <a href=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2021\/04\/Pag13_Lazarow.pdf\">by clicking here<\/a><\/h2>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>High-growth tech start-ups are the miracle of the last few decades. The billion-dollar-plus so-called &quot;unicorns&quot; have transformed the way business is done. They are concentrated in talented cities such as Palo Alto, London and Tel Aviv, and are a source of inspiration for new entrepreneurs around the world.<\/p>","protected":false},"author":1,"featured_media":32254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:image {\"id\":25385,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2020\/05\/amywebb-oriz-1024x742.jpeg\" alt=\"Amy Webb\" class=\"wp-image-25385\"\/><figcaption>Amy Webb<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recentemente, ho aiutato una grande azienda di produzione industriale nel processo di pianificazione strategica. Con cos\u00ec tanta incertezza che circonda i veicoli autonomi, la 5G, la robotica, il commercio globale e i mercati petroliferi, i dirigenti dell\u2019azienda avevano bisogno di una serie di obiettivi guida e strategie che collegassero il futuro dell\u2019azienda al presente. Prima che il nostro lavoro iniziasse seriamente, i dirigenti avevano gi\u00e0 deciso un titolo per l\u2019iniziativa: Strategia 2030.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ero curiosa di sapere perch\u00e9 fosse stato scelto quell\u2019anno specifico \u2013 il 2030 \u2013 come benchmark per il lavoro. Dopotutto, le forze che hanno influenzato l\u2019azienda erano tutte su linee temporali diverse: I cambiamenti nel commercio globale sono stati preoccupazioni immediate, mentre il campo della robotica avr\u00e0 progressi incrementali, delusioni ed enormi scoperte \u2013 a volte a distanza di anni. I dirigenti avevano scelto l\u2019anno 2030 a causa di qualcosa di unico per l\u2019azienda che potr\u00e0 accadere a 10 anni da oggi?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il motivo \u00e8 diventato presto chiaro. Avevano scelto arbitrariamente l\u2019anno 2030, un bel numero tondo, perch\u00e9 dava loro un senso di controllo su un futuro incerto. E ha anche favorito una buona comunicazione. La \u201cStrategia 2030\u201d poteva essere facilmente compresa da dipendenti, clienti e concorrenti, e si sarebbe allineata alla messaggistica dell\u2019azienda sulle loro speranze per il futuro. Inoltre, quando le aziende passano attraverso i loro processi di pianificazione a lungo termine, spesso creano delle linee temporali lineari segnate da anni che terminano in 0 o in 5. Il cervello pu\u00f2 facilmente contare in 5, mentre ci vuole un po\u2019 pi\u00f9 di lavoro per contare in 4 o 6.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le linee temporali lineari offrono una certa sicurezza: che gli eventi possano essere preordinati, che il caos possa essere contenuto e che il successo possa essere tracciato e garantito. Naturalmente, il mondo reale in cui viviamo tutti \u00e8 molto pi\u00f9 complicato. Le azioni normative o i disastri naturali sono completamente fuori dal vostro controllo, mentre altri fattori \u2013 sviluppo della forza lavoro, operazioni, idee di nuovi prodotti \u2013 sono soggetti a decisioni stratificate che sono state prese in tutta la vostra organizzazione. Nel momento in cui collidono, tutte queste variabili modellano l\u2019orizzonte.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":""},"categories":[70,9],"tags":[320,65],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Silicon Valley. E oltre (di Alex Lazarow)<\/title>\n<meta name=\"description\" content=\"Uno studio di Alex Lazarow, venture capitalist, su innovazione e ruolo della Silicon Valley. Quali sono le differenze rispetto ad altri hub?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/festivaldelfuturo.eu\/en\/2021\/06\/24\/silicon-valley-e-oltre\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silicon Valley. 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