{"id":31946,"date":"2021-04-27T08:09:09","date_gmt":"2021-04-27T06:09:09","guid":{"rendered":"https:\/\/festivaldelfuturo.eu\/?p=31946"},"modified":"2021-05-27T08:40:59","modified_gmt":"2021-05-27T06:40:59","slug":"calcio-e-streaming-con-twitch-e-dazn-e-solo-linizio","status":"publish","type":"post","link":"https:\/\/festivaldelfuturo.eu\/en\/2021\/04\/27\/calcio-e-streaming-con-twitch-e-dazn-e-solo-linizio\/","title":{"rendered":"Football and Streaming: With Twitch and Dazn, it's just the beginning"},"content":{"rendered":"
\"calcio\"<\/figure><\/div>\n\n\n\n

The platform that has acted as a springboard for many streamers, with the boom in esports - video games at a competitive level, which count in Italy nearly half a million daily fans<\/strong> with his eyes fixed on the live broadcasts - he is also opening the doors to the sport played. We are talking about Twitch<\/strong>, purchased by Amazon<\/strong> in 2014 for 970 million dollars<\/strong>. Agreements with professional teams and leagues have been in place for some time. The streaming site founded in 2011 has already broadcast some important matches: recently, for the first time, a classic of the Liga<\/strong> Spanish<\/strong>, or rather the Basque derby between Real<\/strong> Sociedad<\/strong> is Athletic<\/strong> Bilbao<\/strong>. In the past he had also made agreements with Premier<\/strong> League<\/strong> and for some games of the UEFA<\/strong> Champions<\/strong> League<\/strong> to be broadcast in Germany.<\/p>\n\n\n\n

Acceleration towards contents<\/strong> digital<\/strong> it is therefore also found in the world of sport. In Italy<\/strong> more and more teams are interested in the phenomenon: i channels<\/strong> officers<\/strong> through which to keep in touch with fans and enthusiasts. But there's more: During the controversy over the project Super<\/strong> League<\/strong> - the midweek competition which, in the intentions of the founding companies, should have been closed and without relegation - the president of Juventus, Andrew<\/strong> Lambs<\/strong>, has explained<\/a><\/strong> that the goal of the tournament is to "face the Fortnite or Call of Duty competition which are the real centers of attention of today's kids, who will spend tomorrow". <\/p>\n\n\n\n

Football: rights and shows<\/h2>\n\n\n\n

At the end of March Dazn<\/strong> won the Serie A TV rights match for the three-year period 2021-2024, beating a major player like Sky. The 840 million euro annual agreement will allow the web platform - which started broadcasting matches of the Italian championship only in 2018 - to offer a total of 266 exclusive Serie A matches and 114 co-exclusive matches. How commented<\/a><\/strong> the company is the "most important agreement for sports streaming ever made in Europe". Dazn is part of Perform Group, the company of Len<\/strong> Blavatnik<\/strong>, Ukrainian billionaire born in 1957, who invests in various sectors, including tech companies such as Snapchat<\/strong>, Spotify<\/strong> is Zalando<\/strong>.<\/p>\n\n\n\n

With the Serie A match the goal of Dazn<\/strong> is to strengthen its position on the domestic and international market such as Sports Netflix<\/strong>. From what we read on Football and Finance<\/a> the goal to make ends meet for this investment in the Italian league is to collect at least 3 million subscribers who have so far watched football matches, especially on TV. The transition to the streaming<\/strong> this is nothing new, but the pandemic has certainly accelerated this trend, as is also shown by the choice of an entertainment giant such as Disney<\/strong> to focus their efforts on Disney +<\/strong>. Eleven Magazine<\/a> has already dealt with the online use of matches and how all this ends up influencing the football show.<\/p>\n\n\n\n

Amazon: ten-year agreement with the NFL<\/h2>\n\n\n\n

In 2017 the Edinburgh derby between Hibernians<\/strong> is Heart<\/strong> of<\/strong> Midlothian<\/strong> was seen by 100 thousand people on Periscope<\/strong>, an app first purchased and then closed by Twitter. The case study could continue with other football teams that have chosen the path of online and social media: such as Roma, the first European team to broadcast a friendly match with the Russians of the Terek<\/strong> Grozny<\/strong>. If for the next three years the use of football will be increasingly digital in Italy, passing through smart TVs, smartphones and tablets, the phenomenon affects the entire football sector. sport<\/strong> live<\/strong>. The ecommerce giant Amazon has in fact made an operation official monstre<\/em> with which it was awarded the exclusive of Thursday<\/strong> Night<\/strong> Football<\/strong> of the NFL from 2023 to 2033. On the plate the CEO Jeff<\/strong> Bezos<\/strong> he has put in over a billion dollars every year.<\/p>","protected":false},"excerpt":{"rendered":"

The future of the most beloved sport: what role will platforms play? The Super League project "born" to face the competition of Fortnite and Call of Duty.<\/p>","protected":false},"author":94,"featured_media":31947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[70,8],"tags":[34,580,581,582],"yoast_head":"\nCalcio e streaming: con Twitch e Dazn \u00e8 solo l\u2019inizio<\/title>\n<meta name=\"description\" content=\"Dalla sfida sui diritti tv per il calcio al progetto Super League per competere con Fortnite e Call of Duty. 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