{"version":"1.0","provider_name":"Festival del Futuro","provider_url":"https:\/\/festivaldelfuturo.eu\/en\/","title":"Il maschilismo resiste anche all\u2019AI - Festival del Futuro","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bjbldKy7pV\"><a href=\"https:\/\/festivaldelfuturo.eu\/en\/2026\/10\/12\/il-maschilismo-resiste-anche-allai\/\">Il maschilismo resiste anche all\u2019AI<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/festivaldelfuturo.eu\/en\/2026\/10\/12\/il-maschilismo-resiste-anche-allai\/embed\/#?secret=bjbldKy7pV\" width=\"600\" height=\"338\" title=\"&#8220;Il maschilismo resiste anche all\u2019AI&#8221; &#8212; Festival del Futuro\" data-secret=\"bjbldKy7pV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>","description":"Le\u00a0assistenti\u00a0virtuali donne\u00a0pagate\u00a0il\u00a010%\u00a0in\u00a0meno Il&nbsp;divario&nbsp;salariale&nbsp;tra&nbsp;uomini&nbsp;e&nbsp;donne&nbsp;supera&nbsp;persino&nbsp;i&nbsp;confini&nbsp;del&nbsp;mondo&nbsp;reale&nbsp;e&nbsp;arriva&nbsp;nell&#8217;intelligenza&nbsp;artificiale.&nbsp;A&nbsp;parit\u00e0&nbsp;di&nbsp;mansioni&nbsp;e&nbsp;competenze,&nbsp;un&nbsp;assistente&nbsp;virtuale&nbsp;con&nbsp;sembianze&nbsp;femminili&nbsp;riceve&nbsp;una&nbsp;ricompensa&nbsp;inferiore&nbsp;del&nbsp;10,25%&nbsp;rispetto&nbsp;al&nbsp;suo&nbsp;equivalente&nbsp;maschile.&nbsp;\u00c8&nbsp;il&nbsp;risultato&nbsp;di&nbsp;uno&nbsp;studio&nbsp;condotto&nbsp;da&nbsp;ricercatori&nbsp;delle&nbsp;Universit\u00e0&nbsp;di&nbsp;Limerick&nbsp;e&nbsp;Zurigo&nbsp;e&nbsp;della&nbsp;SKEMA&nbsp;Business&nbsp;School,&nbsp;che&nbsp;dimostra&nbsp;come&nbsp;gli&nbsp;stereotipi&nbsp;di&nbsp;genere&nbsp;possano&nbsp;condizionare&nbsp;il&nbsp;comportamento&nbsp;umano&nbsp;anche&nbsp;quando&nbsp;a&nbsp;lavorare&nbsp;sono&nbsp;delle&nbsp;macchine. L&#8217;esperimento\u00a0ha\u00a0coinvolto\u00a0189\u00a0lavoratori,\u00a0chiamati\u00a0a\u00a0svolgere\u00a0una\u00a0serie\u00a0di\u00a0attivit\u00e0\u00a0professionali\u00a0all&#8217;interno\u00a0di\u00a0un\u00a0ufficio\u00a0ricostruito\u00a0nella\u00a0realt\u00e0\u00a0virtuale.\u00a0Ad\u00a0affiancarli\u00a0quattro\u00a0diversi\u00a0assistenti\u00a0basati\u00a0sull&#8217;intelligenza\u00a0artificiale:\u00a0un\u00a0chatbot\u00a0testuale,\u00a0un\u00a0piccolo\u00a0robot\u00a0e\u00a0due\u00a0avatar\u00a0dalle\u00a0sembianze\u00a0umane,\u00a0Johan\u00a0e\u00a0Johanna.\u00a0Questi\u00a0ultimi\u00a0avevano\u00a0le\u00a0stesse\u00a0capacit\u00e0,\u00a0utilizzavano\u00a0la\u00a0medesima\u00a0tecnologia\u00a0e\u00a0svolgevano\u00a0identiche\u00a0funzioni.\u00a0A\u00a0distinguerli\u00a0erano\u00a0soltanto\u00a0le\u00a0caratteristiche\u00a0esteriori,\u00a0maschili\u00a0per\u00a0il\u00a0primo\u00a0e\u00a0femminili\u00a0per\u00a0la\u00a0seconda. Al&nbsp;termine&nbsp;delle&nbsp;attivit\u00e0,&nbsp;ai&nbsp;partecipanti&nbsp;\u00e8&nbsp;stato&nbsp;chiesto&nbsp;di&nbsp;suddividere&nbsp;una&nbsp;somma&nbsp;di&nbsp;denaro&nbsp;reale&nbsp;tra&nbsp;s\u00e9&nbsp;e&nbsp;l&#8217;assistente&nbsp;virtuale,&nbsp;in&nbsp;base&nbsp;al&nbsp;contributo&nbsp;fornito&nbsp;al&nbsp;lavoro.&nbsp;Nonostante&nbsp;prestazioni&nbsp;equivalenti,&nbsp;Johanna&nbsp;ha&nbsp;ricevuto&nbsp;mediamente&nbsp;il&nbsp;10,25%&nbsp;in&nbsp;meno&nbsp;rispetto&nbsp;a&nbsp;Johan.&nbsp;La&nbsp;differenza&nbsp;\u00e8&nbsp;emersa&nbsp;sia&nbsp;tra&nbsp;i&nbsp;partecipanti&nbsp;uomini&nbsp;sia&nbsp;tra&nbsp;le&nbsp;donne. Un&nbsp;risultato&nbsp;particolarmente&nbsp;significativo&nbsp;perch\u00e9,&nbsp;durante&nbsp;le&nbsp;interviste&nbsp;successive,&nbsp;diversi&nbsp;partecipanti&nbsp;hanno&nbsp;dichiarato&nbsp;che&nbsp;il&nbsp;genere&nbsp;dell&#8217;assistente&nbsp;non&nbsp;aveva&nbsp;influenzato&nbsp;le&nbsp;loro&nbsp;valutazioni.&nbsp;Le&nbsp;decisioni&nbsp;economiche&nbsp;hanno&nbsp;invece&nbsp;mostrato&nbsp;una&nbsp;disparit\u00e0&nbsp;che&nbsp;gli&nbsp;stessi&nbsp;lavoratori&nbsp;non&nbsp;sembravano&nbsp;riconoscere. La&nbsp;ricerca,&nbsp;intitolata&nbsp;Human-Like&nbsp;and&nbsp;Male?&nbsp;How&nbsp;AI&nbsp;Assistant&nbsp;Design&nbsp;Relates&nbsp;to&nbsp;Trust&nbsp;and&nbsp;Monetary&nbsp;Reward&nbsp;at&nbsp;Work&nbsp;in&nbsp;VR,&nbsp;ha&nbsp;evidenziato&nbsp;anche&nbsp;un&nbsp;altro&nbsp;fenomeno:&nbsp;gli&nbsp;assistenti&nbsp;con&nbsp;sembianze&nbsp;umane&nbsp;ottengono&nbsp;generalmente&nbsp;maggiore&nbsp;fiducia&nbsp;e&nbsp;riconoscimento&nbsp;rispetto&nbsp;a&nbsp;quelli&nbsp;dall&#8217;aspetto&nbsp;artificiale.&nbsp;Johan&nbsp;e&nbsp;Johanna&nbsp;sono&nbsp;stati&nbsp;entrambi&nbsp;ricompensati&nbsp;pi\u00f9&nbsp;del&nbsp;chatbot&nbsp;e&nbsp;del&nbsp;robot,&nbsp;ma&nbsp;il&nbsp;vantaggio&nbsp;dell&#8217;agente&nbsp;maschile&nbsp;\u00e8&nbsp;rimasto&nbsp;evidente. Gli&nbsp;autori&nbsp;invitano&nbsp;comunque&nbsp;a&nbsp;non&nbsp;confondere&nbsp;i&nbsp;risultati&nbsp;dell&#8217;esperimento&nbsp;con&nbsp;un&nbsp;vero&nbsp;divario&nbsp;salariale:&nbsp;gli&nbsp;agenti&nbsp;artificiali&nbsp;non&nbsp;percepivano&nbsp;stipendi&nbsp;e&nbsp;la&nbsp;ricerca&nbsp;\u00e8&nbsp;stata&nbsp;condotta&nbsp;in&nbsp;un&nbsp;ambiente&nbsp;controllato,&nbsp;con&nbsp;un&nbsp;campione&nbsp;limitato.&nbsp;Non&nbsp;\u00e8&nbsp;quindi&nbsp;possibile&nbsp;estendere&nbsp;automaticamente&nbsp;la&nbsp;differenza&nbsp;del&nbsp;10,25%&nbsp;al&nbsp;mondo&nbsp;del&nbsp;lavoro. Lo&nbsp;studio&nbsp;solleva&nbsp;tuttavia&nbsp;una&nbsp;questione&nbsp;destinata&nbsp;a&nbsp;diventare&nbsp;sempre&nbsp;pi\u00f9&nbsp;rilevante&nbsp;con&nbsp;la&nbsp;diffusione&nbsp;degli&nbsp;agenti&nbsp;AI&nbsp;nelle&nbsp;aziende.&nbsp;Le&nbsp;caratteristiche&nbsp;attribuite&nbsp;a&nbsp;un&#8217;intelligenza&nbsp;artificiale,&nbsp;dal&nbsp;nome&nbsp;all&#8217;aspetto&nbsp;fino&nbsp;alla&nbsp;voce,&nbsp;possono&nbsp;modificare&nbsp;la&nbsp;fiducia&nbsp;degli&nbsp;utenti&nbsp;e&nbsp;il&nbsp;valore&nbsp;che&nbsp;riconoscono&nbsp;al&nbsp;suo&nbsp;contributo.&nbsp;E&nbsp;suggeriscono&nbsp;che,&nbsp;anche&nbsp;quando&nbsp;il&nbsp;lavoro&nbsp;viene&nbsp;affidato&nbsp;a&nbsp;sistemi&nbsp;privi&nbsp;di&nbsp;identit\u00e0&nbsp;biologica,&nbsp;i&nbsp;pregiudizi&nbsp;di&nbsp;chi&nbsp;li&nbsp;utilizza&nbsp;continuano&nbsp;a&nbsp;esercitare&nbsp;la&nbsp;loro&nbsp;influenza.","thumbnail_url":"https:\/\/festivaldelfuturo.eu\/wp-content\/uploads\/2026\/10\/IMG_0190.jpeg"}