One of the key elements for the smart city lies in how the data is first collected and then processed to make the best decisions. To reduce traffic, make roads safer. To support the administrations in this path where technology is privacy protection they have to go hand in hand, they have grown numerous over the years startups which, also in Italy, are making their innovations in the field of sensors available. One of them is Blimp, born inside the factory of the companies of e-Novia and launched in 2019. Part of the Experience the Future of the Festival del Futuro, we interviewed its General Manager and Co-Founder Alex Buzzetti to let us talk about its business with the public and companies. "They are not cameras, but artificial intelligence sensors that are based on image analysis - he specified -. The image is processed directly within the devices. We do not save anything and nothing is passed on. The data is always anonymous and aggregated ".

Blimp: advertising and retail

Active in different cities, such as Milan is Rome, Blimp is an innovative company founded with the aim of measure the movement of people in an urban environment. «I was one of the engineers of e-Novia - explained Buzzetti - and I worked on the prototype until the company was created. At that point I started being an entrepreneur ». So let's find out more closely, with examples concrete, the situations in which data collection can be beneficial for PA is companies thanks to sensors. «We started by installing our technology in the totems where the advertisements are played outdoors. In this way we respond to a concrete need ». With the advertising that is moving more and more towards the digital segment, it is important measuring how much a space can be performing in terms, for example, of passing people.

From advertising, Blimp it also focused on the environment retail. "The same logic is used in stores, to reconstruct the path that people take in a store". Thanks to the sensors, in fact, the anonymous data reveals how many customers have entered, how much time they have looked around and how much they have dedicated to a particular corner of the store. Useful information not only to understand, perhaps, the weaknesses, but also to improve the experience.

Smart city

And then there is the chapter smart city, which cannot but start from data to offer citizens safer and more sustainable public spaces. «We are present in Piazza Duomo in Milan, for example - explained the GM of Blimp -. One of our strengths is having data in real time over a very large geographical area: the sensor covers a distance of 200 meters ". How many pedestrians, cars, cyclists have passed? The startup provides the data and then the PA will make the decisions that belong to it. On the subject of privacy protection Alex Buzzetti finally, he said that the startup has been committed from the outset to grow and mature the debate. «We have started a working table with the main players in outdoor advertising and retail, involving the Italian Privacy Institute. In one year we have created the first white paper that deals with the privacy aspects of audience measurement technologies ".

L'articolo Experience the Future | Blimp, i sensori di AI per raccogliere i dati delle città proviene da Festival del Futuro.

The Festival del Futuro it will deal thoroughly with the ecological transition. From 18 to 20 November, in Verona and in streaming, various panels will address key issues such as mobility, clean energy and the sustainability in lifestyles (here to read the program). In view of the appointment we are talking about some of the startups and SMEs that are part of our Experience the Future community. FleetMatica, for example, is a company founded in 2015, based in Milan, which has developed the platform and technology capable of informing client companies about the electrification potential (economic and CO2 savings) of their company fleet. «We are a B2B reality - he explained to us Enzo Venneri, COO - and to date we have analyzed the mobility of about 10 thousand vehicles ».

FleetMatica: what it does

There electric mobility is one of the trends in which car manufacturers around the world are investing and the transition to greener transport models sees in ecars a sector full of opportunities. Net of the still unresolved issue on batteries (we told you about it in this article), the contribution in terms of sustainability is a fact. «What we do is give the companies that come to us all the necessary information on how many vehicles in their fleet can be replaced with electric vehicles. We can install on each a tracking device that allows us to acquire the data. Once elaborated, we obtain a result on substitutability, also considering the economic savings and CO2 savings not emitted ».

When the client company gets the output it can decide whether or not to convert to electricity. FleetMatica performs a phase of analysis to allow a weighted decision on a fundamental and in any case onerous step for businesses that choose to become more sustainable. "Our business model is based on this, but we are working on the next phase: our algorithms will be placed in a virtual black box and therefore available for third party services". According to the COO of FleetMatica the electric trend is destined to grow, hand in hand with development of smart cities. «The mobility of the future will push the vehicle to present itself as a object within the city ".

L'articolo Experience the future | FleetMatica: elettrificare la flotta aziendale partendo dai dati proviene da Festival del Futuro.

There is not only it streaming which is revolutionizing the world of football and, above all, its use by spectators and fans. Among the innovations there is also the field of sport analytics constantly growing, because it allows you to analyze statistics and data unthinkable until a few years ago. Thanks to technology, it is now possible to hypothesize forecasts, study the performance of players and learn more about the evolution of a team. He focuses on this Wall Street Football, an innovative startup that is part of the community Experience the future. In view of the Festival del Futuro, scheduled from 18 to 20 November, we are talking about some of the actors who are part of the innovative ecosystem.

Wall Steet Football: what it does

Marco Doorbells, CTO of Wall Street Football, he explained to us how the idea was formed and what they are areas business of the company. "Founded in 2017, the startup was born with the aim of creating a financial market behind the performance of football players". The algorithm realized was then applied to betting and the sector of sport analytics. «The first product developed was a portal to allow users to buy players' shares, exactly as if they were shares. And earn based on their performance ».

As Campanelli explained to us Wall Street Football goes to unite the three of them worlds which in Europe and America are growing. "I'm talking about betting, fantasy football and the financial market applied to sport". At the moment the industry on which the Italian company is focusing the most is that of betting. "In Italy we are concluding the first commercial contracts with operators and we have closed one with Scientific Games, an American company". The last capital increase, at the beginning of the year, was 700 thousand euros.

In perspective, however, there also seems to be the possibility of a dialogue with football clubs. «The amount of data available today is very high - concluded the CTO of Wall Street Football - and now a lot of teams are building their acquired campaigns on top of it. Since we have the ability from an IT point of view to synthesize information, this is a vertical that we want to deepen ».

L'articolo Experience the future | Con Wall Street Football il calcio incontra la finanza proviene da Festival del Futuro.

In view of the next edition of Festival del Futuro, scheduled to Verona and live streaming from 18 to 20 November, begins the story of the companies, SMEs and startups that are part of the digital community Experience the future. «We were born at the end of 2014, when the fashion renting market did not yet exist. Our basic idea is to offer the right dress for the right occasion. We have a physical store in Milan, but the online and e-commerce part is fundamental ». Catherine Master is the CEO and Founder of DressYouCan, Innovative SME focused on the sharing of women's clothes and dresses. The trend it has intercepted has been growing for years all over the world: in 2019, second this study, was worth $ 1.26 billion; the forecasts go up up to 2.8 billion by 2025.

«Our aim has always been to create a shared wardrobe that allows you to indulge in whims, without waste or follies - has explained Catherine - Sharing people's real wardrobes, making use of a treasure that we all have, has also allowed us to evolve the business model ». There sharing economy, which has been growing for years, has revealed new sensibilities on the part of consumers, increasingly attentive to savings, not to accumulate products and the environment. There transition ecological no longer postponable records significant progress in Italy, even if there are many aspects to work on. This and much more will also be discussed during the three days of Festival del Futuro in November.

DressYouCan: how it works

To offer a rental dress on DressYouCan the product must satisfy minimum quality standards. «When the private individual entrusts us with a suit, we do the shooting, store, do laundry and we pay him a fee on each rental. DressYouCan acts as an intermediary. Our ecommerce has been designed to satisfy stringent criteria of punctuality and calendar ». To understand how much the digital it is essential for similar activities - able to cover the entire national territory with its offer - just think that the ratio between rentals in the physical store and online rentals have a ratio of one to four.

The maximum rental on DressYouCan lasts eight days and the company guarantees to get the dress to arrive within 48 hours of placing the order. «The lockdown has certainly impacted on the business because we are a company linked to sociality - concluded the CEO - but this phase has put the issue of sustainability in the spotlight. The desire to buy has not decreased, the approach has changed ».

L'articolo Experience the future | DressYouCan e l’armadio condiviso proviene da Festival del Futuro.

They call it "the sneaker revolution". And indeed, the idea of Dong Seon Lee and Giuliana Borzillo has something absolutely visionary. From the passion for fashion and design, it was born LAB ID, the startup the pair launched with ID.EIGHT, a brand of eco-sustainable and cruelty free shoes. These are sneakers made in Italy with low environmental impact materials from food industry waste such as apple and grape peels, pineapple leaves, recycled cotton and polyester.

ID LAB, fashion regenerates itself

«The textile industry is the second most polluting in the world, which is why we have decided to make a concrete contribution to the evolution of the sector towards greater responsibility. In our opinion, the future is made of sustainability and innovation »- confirms Giuliana Borzillo. This is the motivation that led ID LAB to enter the digital community Experience the Future of the Festival of the Future. «It is essential to network with other startuppers. An opportunity like this is precious »adds the entrepreneur. 

But how are sneakers with a green heart born? Dong and Giuliana met for the first time in 2017 at a fair. He, who graduated in fashion in Seoul and came to Italy with a scholarship, she with university studies in Naples and a master's degree from Polimoda in Florence. After some time, the passion for footwear and an ecological worldview pushes them to take the big step: to create their own eco-sustainable brand with a refined design. «ID.EIGHT fully expresses our personality. In fact, ID stands for "identity" and "eight" for infinity, embodying the number 8, therefore the ability to regenerate and be, in fact, eco-sustainable ", explains Dong.

To finance the project, last April, they knocked on the doors of Kickstarter, the famous crowdfunding site, launching a fundraiser to support the startup. Now the prototypes are in production and the shoes are on sale in the online store, with two unisex models. 

Made in Italy design

«The materials used are mainly three types of leatherette deriving from by-products of agricultural or industrial activities that process fruit - explains Giuliana -: pineapple leatherette, made with the waste leaves of the pineapple grown in the Philippines; leatherette of wine and leatherette of apples which are obtained respectively from the bio-polymerization of the marc and of the inedible parts of apples in Italy ».

Moreover, every year, the pineapple industry produces about 40,000 tons of leaves which, being considered a waste material, are left to rot or burn, while over 7 million tons of marc are discarded from the wine sector. A reality that is no longer acceptable. "It is a common duty to work for a greener and more aware future. And sustainability - the startuppers conclude - is a great ally of innovation ». 

Silvia Pagliuca

L'articolo Scarti di ananas, mele e vinacce: con ID LAB le sneakers diventano green proviene da Festival del Futuro.

What if we could answer the phone with just one finger? We are not talking about science fiction, but about bone conduction, the bone technology that is the basis of Get TM, the multi-purpose hi-tech bracelet invented by the brothers Edoardo, Emiliano and Enrico Parini and produced by the startup Deed. Between fitness bracelets and smartwatches - and for this reason defined by its creators as “Smart Bridge” -, Get TM is a band that connects to the smartphone via bluetooth. When a call comes in, it starts vibrating and with a simple twist of the wrist it can be answered. By bringing the index finger to the ear, you hear a voice announcing the name of the caller and, consequently, the call starts. The hand, therefore, acts as a sounding board, while the bracelet is equipped with a small microphone, which constitutes the other part of the hypothetical handset.

The wearable made in Italy

"The human body is the perfect interface. Get TM was born from this conviction, with the desire to combine the best of wearable technology and the best of made in Italy design »say the Parini brothers. Deed grew up within I3P, the incubator of innovative companies of the Polytechnic of Turin, and is part of the virtual community of the Festival of the Future, Experience the Future.

JOIN THE DIGITAL COMMUNITY EXPERIENCE THE FUTURE

After receiving an initial loan of € 700,000 and a capital increase of € 500,000 underwritten by a club deal of private investors and angels specialized in the IT sector, Deed has launched a crowdfunding campaign on the Kickstarter platform and in just a few days he raised more than $ 30,000 with pre-orders from around the world.

Smart Bridge also in tourism

The three founders, in fact, thinking about the future have clear ideas and ambitious projects: "We want our technology to be as accessible as possible, so that everyone can enjoy true innovation and unprecedented experiences ». 

In addition to phone calls, with Get you can also perform other operations, such as making payments, dictating instructions to voice assistants, tracking the sleep cycle and monitoring sports activities. Furthermore, the system automatically recognizes the person wearing it. But the possibilities are truly endless. With the MIBACT, for example, we are studying a touristic variation of the bracelet, to facilitate the visitor experience in Italian locations. A few months ago, thanks to an agreement with the Maxxi of Rome, it was decided to use Get as an audio guide.

And also other realities such as Spotify and Nastro Azzurro have adopted Deed technology: Spotify, for the launch event of the singer Ultimo and Nastro Azzurro to organize a silent concert on the Milanese canals. Next stop? Experience the future!

Silvia Pagliuca

L'articolo Deed, per telefonare basta un dito all’orecchio. Il bracciale smart è anche audioguida al Maxxi proviene da Festival del Futuro.

L'articolo Gianluca Maruzzella (Indigo.ai): «Così l’intelligenza artificiale aiuta la ricerca sul Covid» proviene da Festival del Futuro.

From the fight against pollution to the protection of health, through artificial intelligence and machine learning. These are the areas of activity of 10 startups that IMSA brings to the Festival of the Future, at the Fiera in Verona from 19 to 21 November. These are the finalists of the Italian Master Startup Award 2020 - the award promoted by the Italian Association of University Incubators PNICube and organized this year by the University of Verona, the only nationwide award that recognizes the actual results achieved by startups born from academic research in their first years of life, while at the same time creating an important bridge with the world of investors.

IS MegaRide, spin-off of the University of Naples Federico II, to have won the prize of the 14th edition, awarded on 25 September with an online ceremony on the websites of the newspapers L'Arena, Il Giornale di Vicenza and Bresciaoggi as well as www.premioimsa.it - www.univr.it - www.pnicube.it, on the TV channels Telearena and Telemantova and on the respective Facebook pages.

The ten finalists, during the three days of the Festival del Futuro in November, will talk live in the pavilions of the innovation fair Experience the Future, where the technologies and ideas that shape the future can be viewed, touched and tested live.

The 10 IMSA startups at Experience the Future

Megaride - IMSA 2020 winner

Diamond - 2nd place

Nito Bikes - 3rd place

Sphera Encapsulation - Special JU.CLA.S.

Blue Eco Line

Humatics

MgShell

Restorative Neurotechnologies

ScentWellMicro

The profiles of the awarded startups

MEGARIDE - from the name of the island of the first Greek settlement in the Neapolitan territory - is an academic spin-off of the University of Naples Federico II. It was born in 2016 as a software house, testing center, smart mobility provider, with the aim of becoming a reference point in the development of advanced models for real-time simulation of vehicle dynamics on the road, in the automotive and motorsport sectors, and in the supply of software products for the optimization of vehicle performance and smart mobility. From its very first steps, it interfaces with the main world automotive and motorsport contexts and, in addition to the German market, is now developing growing connections with Asia, the UK and Spain. "Among the key success factors of our startup - explains the CEO and co-founder Flavio Farroni - the deep synergy with the Federico II research department, the investment in talents in the area and the promotion of organic growth that has led , in 2019, to a turnover of around 1 million euros without resorting to bank debt or the sale of equity ".

DIAMOND - spin Off of the University of Verona - ranked second and won an EIT Health Special Mention, for being able to combine social vocation and corporate mission, producing a kit to diagnose Sjögren's syndrome quickly and effectively. It is an innovative startup with a social vocation and prevalence of women, born in 2016, whose mission is to exploit plants and plant viruses for the production of nanomaterials with applications in the diagnostic and therapeutic field for autoimmune and infectious diseases, exploiting economic and ecological. The first application of Diamante is an innovative reagent for a timely, precise and definitive diagnosis of Sjögren's syndrome (SjS), but further applications are already in the R&D phase in the areas of rheumatoid arthritis of Covid.

NITO - Nuova Industria Torinese (startup i3P Politecnico Torino) was ranked third and was awarded the special mention t2i - technology transfer and innovation, for the design and development of sustainable mobility solutions. SRL born as an innovative startup that designs, manufactures and markets push and electric two-wheeled vehicles, in the name of design and sustainable mobility, without sacrificing performance and price competitiveness. From scooters, to folding bicycles, passing through electric scooters in moped version, electric motorcycles and urban motards and a cargo & share vehicle in the design phase.

SPHERA ENCAPSULATION - spin-off University of Verona - ranked fourth and won the special Ju.Cla.S. awarded by Juice Clarification Systems for technological advancement and attention to environmental sustainability. Founded in December 2016, it is the first Italian company dedicated to the 100% to research and development in the field of encapsulation technologies, in particular of micro and nano-encapsulation for the food, nutraceutical and agro-chemical sectors, to increase the effectiveness and absorption of molecules valuable for human health.

RESTORATIVE NEUROTECHNOLOGIES - a spin off of the University of Palermo - the Edulife Foundation Onlus earned a special mention for its vocation to improve the life of people with cognitive impairment, an initiative consistent with the mission of the Foundation. It is an innovative startup that deals with the design, development and marketing of medical devices and innovative clinical protocols for rehabilitation and cognitive enhancement. The activity is aimed at digitizing the monitoring and cognitive therapy process. Mindlenses Professional is one of the solutions patented by the Sicilian startup, an integrated device consisting of a wearable device and a cognitive stimulation software developed for the rehabilitation of cognitive deficits resulting from neurological diseases (such as stroke and dementia) and neurodevelopmental disorders (such as DSA, ADH).

L'articolo A Experience the Future le 10 startup finaliste del premio IMSA 2020 proviene da Festival del Futuro.

The Festival del Futuro is not just an event, an online magazine, a dissemination tool with webinars, podcasts, video interviews. It is now also a networking platform, a real one community dedicated to those who do business with their gaze turned forward: its name is Experience the Future.

Who is it aimed at Experience the Future

Experience the Future is open to startups, research centers, university spin-offs but also to small and medium-sized enterprises with a high rate of innovation. The aim is to encourage new relationships between these different actors and offer a series of premium services including participation in business meetings with the major European investors and the main big players in the market.

How does it work? This network meets virtually all year round in the dedicated area on the Festival del Futuro website, and physically during the attendance event: the next occasion is the second edition of the festival, which will take place from 19 to 21 November 2020 at the Fair of Verona.

How to register for Experience the Future

Joining the community is easy. It's enough fill in a short form, then you receive access credentials that allow you to create a page inside thereserved area, in which to present the company or research center. Once you have completed the form, you enter the community by right and you can take advantage of the dedicated services.

Even the investors looking for technologies and investment opportunities, they can register to explore the community by filling out a short form that allows you to enter the reserved area.

Are you an SME or a startup? Register here!

Are you a research center? Register here!

Are you an investor? Register here!

L'articolo Experience the Future! Entra nella community aperta a startup, centri di ricerca, spin-off e PMI proviene da Festival del Futuro.

Forty «experts of the future», eight startups and above all the public protagonism: over two thousand presences registered at the VeronaFiere congress center for the first edition of the Festival del Futuro, which ended on Sunday 17 November 2019. In the two days of meetings and high-level comparisons, promoted by the study and scientific dissemination platform Excellence of Business, Harvard Business Review Italy and Athesis Publishing Group, all the great trends were tackled that shape our future, and that in reality already represent the great issues that, between opportunities and risks, are at the heart of our present.

We are already working on the second edition, which will be held from 19 to 22 November 2020 with an even richer formula. Alongside the scientific part, a real international fair dedicated to new technologies will be organized in partnership with VeronaFiere. "Experience the future»This is the name of the project conceived in collaboration with Blum, will bring together innovative companies of all sizes, startups, research laboratories and financiers in the pavilions of the Scaliger fairgrounds, allowing companies, young talents and citizens to touch the technologies of the future with their own hands.

L'articolo Festival del Futuro: oltre 2000 persone alla prima edizione proviene da Festival del Futuro.